The Challenge

Whirlpool brands launch new products and require an eLearning platform and effective eLearning materials to help retailers’ employees learn about these new products and their features.  

The main requirements for the eLearning materials include:

• Simple, clear design

The eLearning content must be easy to navigate and understand, ensuring that employees can quickly grasp the new product features.

• Localization availability

The content must be easily localizable to cater to different regions and languages.

• Interactive content

Interactivity should be included where necessary to enhance learning and engagement.

• Feature Interactions

Interactive elements should clearly demonstrate the product features.

• Incorporation of Product Videos

High-quality product videos need to be integrated to provide a comprehensive understanding of the new products.

• Strict Adherence to Marketing Messages

The content must strictly adhere to the marketing messages and wording to maintain brand consistency.

Our Solution

To address Whirlpool's needs, we developed a comprehensive eLearning solution with the following key elements:

• Short eLearning modules

We created concise eLearning modules with a simple and clear design, ensuring that employees can easily understand and retain the information about the new products and features.

• Product videos implemented

High-quality product videos were implemented to provide detailed visual explanations of the new products, enhancing comprehension and engagement.

• Interactive Elements

We included interactive elements where necessary to demonstrate product features effectively, allowing employees to engage with the content in a meaningful way.

• Localization

The eLearning materials were ready to be localized into 20 languages to ensure accessibility and relevance for Whirlpool's global workforce.

This approach ensures that retail stores' employees are well-equipped with the knowledge they need to effectively promote and sell Whirlpool's new products.

Result

Our comprehensive eLearning solution has resulted in long-term relationships with positive feedback from retailers. The engaging and effective training materials have ensured that employees are well-informed about Whirlpool's new products and features, leading to improved product knowledge and confidence in promoting these products.  

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